February 21, 2009

The new face of French Tourism

The French Government, as part of it strategy to rejuvenate its tourism industry, has created a new France brand that includes a new logo and tagline.

The objective was to establish a strong, united visual identity that can be used throughout the industry and to standardize the image of France worldwide. Advisors to the plan wanted a logo that is striking, witty and generous to express three traits that make France unique