The French Government, as part of it strategy to rejuvenate its tourism industry, has created a new France brand that includes a new logo and tagline.
The objective was to establish a strong, united visual identity that can be used throughout the industry and to standardize the image of France worldwide. Advisors to the plan wanted a logo that is striking, witty and generous to express three traits that make France unique
http://us.franceguide.com/
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